Before they became B&B Italia, the company of C&B Italia and Gaetano Pesce collaborated to create the Up series in 1969. This collaboration brought together the furniture industry and an artist on the Up project. Gaetano Pesce brought his influence to the project and in particular his own personal interpretation of women as viewed by society. He stated, "I was telling a personal story about my notion of women: despite themselves, women have always been prisoners of their own making. Along these lines, I liked the idea of giving this armchair a feminine shape with a ball and chain, the traditional image of the prisoner." Thus, was the inspiration that created Up 5_6 which is now an iconic piece of furniture history. The "ball and chain" chair and ottoman set were reproduced in 2000 with improved upholstery and manufacturing techniques. The Up series remains a popular part of B&B Italia's furniture line. Via.